Design for a Better World: A Conversation with Don Norman

April 10, 2023 | 10:20 am

This Wednesday, April 12th: Don Norman, “Godfather of UX” and author of the new book, Design for a Better World, joins DES INV 25 (User Experience Design) and the Jacobs community for an interactive Q&A discussion via Zoom.

Don Norman’s groundbreaking work has long been revered as transformative, and in his latest book, he offers a bold call to action for designers and society as a whole. In Design for a Better World, Don argues that many societal structures we take for granted are, in fact, artificial constructs that should be examined, questioned, and iterated on with similar scrutiny designers apply to making the products we use.

Register and submit your advance questions by filling out this form.